This current trend in the tourism industry will have you waking up to a new way of travelling.
A current trend in the travel and tourism industry is sleep tourism. In fact, sleep tourism is one of the travel trends that is expected to grow in the coming years.
Many hotels and providers in the travel industry are launching new offerings focused on getting a good night’s sleep. If you’re looking to sleep better on vacation, perhaps sleep tourism is a travel trend to consider.
Sleep tourism definition
For those of you who are unfamiliar with this phrase, sleep tourism is a travel experience designed for guests where sleep is put at the forefront. When you think about it, it makes a lot of sense. Sleep is so important to our overall health and most of us don’t get enough of it.
With 50 million Americans suffering from sleep problems, it is no surprise that the travel industry is looking to tap into this growing issue. While vacations are often a time to explore a new city, sometimes all we really to do is rest, relax and recharge our batteries.
“Over the past years we have seen the growth of wellness offerings for travellers, it is only natural that this should extend to sleep too.”James Smith, Travel Lingual
The new sleep experiences to hit the market range from retreats to restarting your sleep patterns to luxury hotel suites designed with sleep in mind.
If you’re looking for more ways to sleep well naturally, check out these sleep hacks for a better night’s sleep. In combination with one of these sleep vacations, you’ll never have to count sheep again.
Sleep tourism hotels to consider for your next vacation
Here are a few hotels that are offering sleep tourism experiences. Personally, I think the one in Northern Italy sounds divine!
Luxury Sleep Suites – Park Hyatt New York
Park Hyatt New York has created the Sleep Suite concept to ensure guests get a deep slumber. The suite comes equipped with an AI-powered Bryte bed that is designed to optimize temperature throughout sleep stages leading to a better night’s sleep.
You’ll also find sleep accessories such as sleep masks, essential oils and sleep-related books. I always travel with a sleep mask but I do love that they offer one in case you forget yours.
Sleep Weekend in a Remote Cabin in the English Countryside – White House Hideaway
If a bustling New York City doesn’t drum up images of a good night’s sleep, perhaps a remote cabin in the English countryside might appeal more. I know it does for me! When I had the opportunity to sleep in a castle in the Bavarian countryside, it was so quiet that you couldn’t help but have a great night’s sleep.
White House Hideaway has launched a “Sleep Weekend” which includes a consultation with a qualified Sleep Coach before, during and after the weekend so that guests can get the most out of their stay. Plan this one in advance because four weeks before your stay you will have a consultation with a sleep coach.
Guests will arrive at the off-grid cabin to find a sleep welcome pack containing a sleep journal, eye mask, ear plugs and more.
A seven-day ‘Sleep Better retreat’ in Northern Italy – Preidlhof
For those looking for a longer sleep holiday, the award-winning wellness resort Preidlhof offers a highly personalized seven-day Sleep Better retreat. A smart device monitors guests’ sleep during their stay. I have an Apple iWatch that I wear at night and it’s always interesting to analyze my sleep patterns.
A plethora of treatments are included such as a sleep massage, dolomitic sleep rituals, acupuncture and sound and quartz classes. Dr. Med. A. Angerer supervises this program.
Sleep concierge in London – The Cadogan, a Belmond Hotel
When staying at The Cadogan, a Belmond Hotel in London’s Chelsea, guests will be able to take advantage of a sleep concierge service. Harley Street hypnotherapist and sleep expert Malminder Gill provides meditation, consultations and other services to send visitors to sleep.
Guests can also choose from the ‘pillow menu’ to customize their sleep set-up. I don’t know about you, but I LOVE hotels that offer pillow menus. The right pillow makes all the difference when it comes to having a great night’s sleep.
Conclusion – The sleep tourism trend
Since we know that sleep is important to our overall health, I think this current trend in the tourism industry makes a lot of sense. Most of us don’t get enough sleep so taking a sleep vacation does sound pretty amazing to me. What do you think?
I know that when I stayed at The Kimpton Alton in San Francisco, I had one of the best nights of sleep of my life! It wasn’t a sleep vacation, in fact, it was quite the opposite – it was a press trip. I was so grateful to have a comfortable bed to sleep in. I wanted to ship it home with me!
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- Dark Tourism Destinations – A new trend for unconventional travellers